February 11, 2007

Thank you for perfect typography

Even though this has been written about on several other blogs, I'd like to give kudos to Shadowplay Studio for creating one of the most typographically perfect opening sequences I've seen in a long time in Jason Reitman's comedy, Thank You for Smoking. With smooth transitions, vibrant colors, and fabulously executed type they cleverly weaved together a sequence rich with vintage iconography that nearly upstages the very movie it opens.

Another often talked about opening sequence that I'd like to throw in for good measure is that of David Fincher's thriller, Panic Room. This is a case where, for better or worse, the opening does indeed upstage the movie. If you haven't seen it, or just haven't seen it in a while, you should give it a viewing.


Unknown said...

1. Hi, Aaron!
2. The opening credits of Panic Room totally rocked. The movie, not so much.

Studiostein said...

Hello Betsy. I agree, the movie itself was disappointing. What I find especially disappointing though, is that I actually expect Jared Leto to be good.